Why your boosted posts flop (and what to run instead)

If you have ever hit the blue Boost button and wondered where your money went, you are not alone.

Boosting optimizes for engagement

Facebook spends your budget on likes and comments, because that is what boost is built for. Engagement is not revenue.

Run lead or conversion campaigns instead

A proper campaign tells the platform to find people likely to enquire or buy, and optimizes delivery toward those actions.