Speed-to-lead: why the first 5 minutes decide the sale
Jul 4, 2026
You can run perfect ads and still lose the sale if you are slow to respond.
The 5-minute rule
Leads contacted within 5 minutes are far more likely to convert than those contacted an hour later. Speed wins.
Automate the first touch
An instant SMS and email the moment a lead comes in buys you time and keeps the lead warm until you can call.