Meta vs Google Ads for local businesses: which first?

Both platforms work, but they do different jobs.

Google captures existing demand

When someone searches "dryer vent cleaning near me," they already want the service. Google puts you in front of that intent.

Meta interrupts people with a compelling offer before they are actively searching — great for volume and awareness.

If people already search for your service, start with Google. If your offer is impulse or discovery-led, start with Meta.